Jacksonville International Airport

The (very boring) brief: to showcase the airport's top 5 routes. I was—and remain—incredibly proud to get away with this as the solution.

The second video includes an alternate ending we created just for poops and snickers after the original spot was approved and running.

TNT Fireworks

Sometimes it’s nice to get a little weird with it. In this series of video meditations, we explored The Power of Celebration, and the existential lessons we can learn from fireworks. Conceived of by the excellent Paul Prudhomme, I wrote the (totally insane but somehow poignant) script and provided the (confusingly accented) voiceover.

Remember to breathe. And don’t forget to ✨sparkle✨

Starry Internet

One of several :15 pre-roll spots showcasing the blazing-fast speeds and straightforward, affordable pricing of the world's best internet service*

*At the time

I’ve also included the other spots from the campaign here, in case you want to see them all as a sweet li’l suite.

One Bank of Tennessee

125 actual human years without ever running a single paid ad. Then in 2023, the folks at One Bank were ready for their very first brand campaign. Ever.

One Bank of Tennessee had thrived for more than a century without advertising, but that momentum couldn't last forever. After all, their customer base wasn't getting any younger. So naturally, they wanted to primarily target Millennial and Gen-Z consumers.

The campaign had to accomplish two things:
1) Promote awareness and recognition (the new, younger audience had no idea One Bank even existed), and
2) Recognize that younger folks just really don't want to come to your physical bank location. Like, ever, if they can help it. So, we needed to focus on all the ways One Bank was using technology to make banking more convenient.

When I discovered a smart, extremely ownable messaging device that would let me highlight the name in every headline, I ran with that.

Because one of the big problems with advertising for banks is that they can all feel interchangeable. Take this logo off, slap a different one on, and the ad still works just as well. But this unique headline mechanic, along with friendly imagery and big, bold type, ensured that these ads could only ever be for one bank: One Bank.

CollegeCounts, Alabama’s 529 fund

A couple of 15-second TV/pre-roll spots promoting Alabama’s 529 college fund. The client insight was that the easiest, most effective way for people to invest is by starting small and starting today.

Jacksonville State University

This Alabama university has an innovative research collective with a variety of disparate missions, all with one thing in common: making the world a better place. This video won a Special Judges Award at the 20[redacted] Birmingham Addy awards.

Starry Internet

One of several :15 pre-roll spots showcasing the blazing-fast speeds and straightforward, affordable pricing of the world's best internet service*.

This spot was particularly interesting because, when I arrived at Starry, it was already underway—in a sense. Specifically, my main man Ronin Wood had already downloaded all these stock videos of dogs and said something to the effect of “I know these videos are something, but I don’t know what.” And this is the script I came up with.

*At the time

I’ve also included the other spots from the campaign here, in case you want to see them all as a sweet li’l suite.

One Bank of Tennessee

One Bank had a brand-new technology they wanted to roll out, and they asked us for help promoting it. It’s basically banking-via-videocall, which you could do from a kiosk or from your own device.

The client came to us expecting a lot of names like “OneConnect,” which was their internal frontrunner. After a lot of brainstorming, I unlocked the name by looking at the original tech moniker: POPi/o.

I really liked the “pop” part—it implied just popping in or popping on real quick to do your banking. So I just removed a letter, removed a slash, and normalized the punctuation, which yielded “Popi.” We loved how it sounded like a (cute, friendly) person instead of a machine, and the client was thrilled to roll out this much friendlier brand.

Starry Internet

Just a little taste of some of the web copy I wrote during my time at Starry. The GIF—shamelessly stolen from a video by my best pal Blake Hicks—showcases copy from the Starry homepage and a product launch, while the images below are some emails I wrote and the landing page from our launch in Columbus, Ohio (hence the cool sports references 😎)

Jacksonville International Airport

As an official sponsor of the Jags, JAX asked us to make a spot showcasing the non-stop routes to all the away games that year. Ultimately the client chose a different opening line, but this version was the internal favorite at the agency.

A radio spot to promote Birmingham-Shuttlesworth International Airport’s parking options. This execution was pretty directly inspired by the special voice talent we had access to, even though he was, frankly, kinda phoning it in during the session.

Birmingham Airport Authority

The client called with the exciting news that BHM was getting a direct flight to the Bahamas for the summer, and we needed to advertise it. Pretty cool—except we weren't allowed to actually say the destination due to some alleged restriction about advertising one airline over another one. This was my solution, and the client loved it.

As a freelancer, I had the opportunity to co-pilot a rebrand for Mindvolt, a Birmingham-based ad agency I work with. They let me have a lot of fun with the voice, and it’s borne aloft by an absolutely spectacular design from my friend and collaborator Ryan Brown.

Vulcan Park and Museum

Many years ago, I had the opportunity to write the web copy for Vulcan Park and Museum, arguably Birmingham’s most iconic single landmark. Vulcan is the world’s largest cast-iron statue, and that’s usually the second thing people tell you about it. The first thing would be about his huge, fully nude, iron cheeks.

Over the years, all of my copy has been stripped away bit by bit—all except for one paragraph. Because no matter how much things change, people still understand that the star of the show is Mr. Vulcan’s giant, juicy, naked ass.

Disclaimer: Somewhere along the way, somebody turned my great em dash into either an en dash or a ding dang hyphen and i’m steamed about it

Royal Cup Coffee and Tea

A sales video to debut Royal Cup’s “Espresship” service, if you’re into that sort of thing. And we’re betting you probably are, because we’ve seen your file—and we are impressed.

Des Peres Hospital / Atlanta Medical Center / Brookwood Baptist Health / Tenet Healthcare

A tasting menu of some of the healthcare TV spots I’ve done, covering everything from weight loss surgery and bloodless medicine to advanced cardiac care and, uh, corporate mergers 🥴

Mom’s Basement

I was asked to write the “About Us” page for Mom’s Basement, a most excellent dive bar in Birmingham, Alabama. Here’s the link, but I’ll also paste the copy here because it’s fairly brief.

A place only a mother could love.
Some bars just feel like home. Mom’s definitely feels like somebody’s home—specifically that one amazing house where all the neighborhood kids wanted to hang out. That one place that had everything you need: pinball machines, darts, a vintage photo booth, and a refrigerator filled with a titillating variety of forbidden adult libations. Oh, and the place is packed with a bunch of rad friends, obviously.

Bring your actual mom to party with us, or bring a nice photo of her to hang on the wall as part of our “mom-saic” (is “mom-saic” any good? We’re working on our dad jokes here).

CollegeCounts, Alabama’s 529 fund

A couple of 15-second TV/pre-roll spots promoting Alabama’s 529 college fund. The client insight was that the easiest, most effective way for people to invest is by starting small and starting today.

Jones Valley Teaching Farm

Jones Valley Teaching Farm is one of Birmingham’s most vocal and active champions of healthy eating and nutrition education for children. As a nonprofit, they rely on donations from private companies and citizens, so when they asked us to rename the annual “Twilight Supper” on the Farm—their biggest, most important fundraising event—we chose to brand those who would be attending it instead. Inspired by the secret societies of old, The Benevolent Order of the Long Table was born.

Jacksonville International Airport

This TV+preroll spot celebrates the airport's 50th anniversary. Script and VO by yours truly.

Birmingham Airport Authority

When the airport was being renovated, we made signs about all the benefits and coming attractions.

And if you happened to notice how ancient these are, no you didn’t.

Starry Internet

One of several :15 pre-roll spots showcasing the blazing-fast speeds and straightforward, affordable pricing of the world's best internet service*

*At the time

One of several :15 pre-roll spots showcasing the blazing-fast speeds and straightforward, affordable pricing of the world's best internet service*

*At the time