Jordan Sowards
Senior Copywriter, etc.
The Professional Essence, I Suppose, of, Well, Me.
what a pretentious headline who does this guy think he is
Oh, hello. I didn’t see you there. My name is Jordan Sowards, and I’m a Senior Copywriter with 20 years of big-boy professional experience. I’ve been told by clients, colleagues, supervisors, and my wife (my #1 fan) that my title doesn’t begin to cover the contributions I make and the value I bring. But it’s really hard to think of another one that doesn’t sound like pretentious, overblown, ad-industry waffle—so Senior Copywriter will just have to do for now. It feels very unnatural to sell myself without some degree of self-deprecation, but these things are all true, so through gritted teeth I humbly present my exceptional qualifications.
Juicy Morsels
Great collaborator
Enthusiastic team player
Creative and logical problem solver
Able to conceptualize multi-channel campaigns, messaging strategies, and brand voices
Motivated, seasoned self-starter
Natural leader
Reliable client-facing asset/charmer
Relationship cultivator
Compelling presenter of strategy and creative
Agile and adaptable in voice (humor, emotional, retail, technical, details, even a “mom blog” for a spell)
Can train and nurture younger creatives
Can coach great performances out of talent, both in VO and on-camera
Cred + Accolades
Helped grow a 21-person shop to a nationally recognized agency with two Fortune 500 AOR accounts (Valvoline, Tenet Healthcare)
Lead writer on two different Fortune 200 accounts in my career (Tenet, #158; Verizon, #18 at the time)
Copywriter of the Year, Birmingham Addys 2015
Special Judges Award, 2013 Birmingham Addys
A raft of local and regional gold and silver Addys
Experience
Freelance / Birmingham, AL
Nov 2022 – Present
Starry Internet / New York, NY
Senior Copywriter, Nov 2019 – Nov 2022
Big Communications / Birmingham, AL
Senior Copywriter, May 2011 – Nov 2018
o2ideas / Birmingham, AL
Senior Copywriter, Sep 2010 – May 2011
Copywriter, Mar 2006 – Sep 2010
Education
Samford University
Bachelor of Science
Journalism + Mass Communication with a focus in Advertising
Graduated May 2006