One Bank of Tennessee

One Bank had a brand-new technology they wanted to roll out, and they asked us for help promoting it. It’s basically banking-via-videocall, which you could do from a kiosk or from your own device.

The client came to us expecting a lot of names like “OneConnect,” which was their internal frontrunner. After a lot of brainstorming, I unlocked the name by looking at the original tech moniker: POPi/o.

I really liked the “pop” part—it implied just popping in or popping on real quick to do your banking. So I just removed a letter, removed a slash, and normalized the punctuation, which yielded “Popi.” We loved how it sounded like a (cute, friendly) person instead of a machine, and the client was thrilled to roll out this much friendlier brand.