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Jordan Sowards

Senior Copywriter, etc.

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When The Brief is A Riddle

Birmingham Airport Authority

The client called with the exciting news that BHM was getting a direct flight to the Bahamas for the summer, and we needed to advertise it. Pretty cool—except we weren't allowed to actually say the destination due to some alleged restriction about advertising one airline over another one. This was my solution, and the client loved it.

When the brief is a riddle

Hello